How ProSource is Using Fitness to Improve Lives

ProSource is helping Americans live their best lives with a range of high-performance sports and exercise equipment designed to help people lose weight, tone their bodies, and reach and maintain their desired fitness level. Learn more about this company’s commitment to improving America’s health and well-being.

The ProSource Story

Image via Flickr by egizu

ProSource, based in Los Angeles, CA, is the brainchild of two Eastern European immigrants who transformed their lives through fitness. Their desk jobs saw them moving less and stressing more. Without the money for gym memberships or the time to commit to classes, they set about overhauling their lives through workouts they could do anywhere, at any time. Resistance bands, the most affordable piece of exercise equipment they could find, became their tools as they overhauled their bodies and minds.

With newfound energy and confidence, the friends had an epiphany: achieving true happiness is difficult without health. The pair, who’d long aspired to start their own business, couldn’t wait to share their insights with others. When they noticed a lack of affordable, accessible, and portable fitness products on the market, their mission became clear. They founded ProSource to make it easier for people to return to health, just as they had done.

ProSource needed to start small. One partner borrowed his share of the capital from a friend, and the other emptied his savings account. Resistance bands were all they could afford to sell, so they started their soon-to-be fitness business there. They turned out to be well received, and over time ProSource expanded its offerings as their products took off in the marketplace and fitness community. Today, ProSource offers products for popular exercise activities including yoga, Pilates, weightlifting, and CrossFit/cross training. Equipment designed to strengthen the core and help muscles recover from injury are also available through the ProSource website. 

ProSource’s Purpose

ProSource wants to inspire everyday people to live more active and healthier lives. The company doesn’t believe working out should be a chore or something only the naturally athletic engage in. It also doesn’t think that getting into shape should cost lots of money. Its products look to change the way ordinary people think about fitness by making workouts fun and fitness goals accessible.

What Sets ProSource Apart

ProSource’s founders understand their customers because they were once like them. They too aspired to get fit and felt frustrated by the expense of gym memberships and high-tech at-home equipment. They believe quality fitness equipment should be affordable and durable.

As a strictly online business, ProSource doesn’t have the overhead of bricks-and-mortar fitness retailers. This means they can sell their products for less without compromising quality.

ProSource doesn’t believe in just following the pack. The innovative brand strives to develop higher quality products and better ways of serving customers. By employing a young, energetic workforce, ProSource ensures the business is always full of fresh ideas.

ProSource also cares about the planet and its people. Its use of recycled packaging materials, green operating practices, and charitable contributions show that it’s a company that cares about more than its bottom line.

From humble beginnings, ProSource has established itself as one of the most vital companies in the health and fitness sector. A true local success story, this firm is transforming lives and improving America’s health.